Traditional Family Restaurant, Dixie Lee International, Expands Its Franchise Offering Into Ukraine Via A Master Franchisee

DALLAS, Texas -- Dixie Lee International Industries, Inc., parent company of the 40-year-old "Dixie Lee" brand name, with more than 80 franchised restaurants open, announced today that its international expansion campaign is moving into the Ukrainian market.

The company's franchisee, Olgoria Holdings Ltd., the Ukrainian Master Franchisee for the Dixie Lee Chicken & Seafood Restaurant chain, plans to open 20 to 25 units in the next five years.

The first of many restaurants planned for the city of Kiev, will open in January 2008, with the second store under development.

Joe Murano, CEO of Dixie Lee International, said, "The situation and timing are ideal to kick-off our European expansion effort."

The economic growth that the Ukraine has recorded in recent years has sent personal income, especially within the middle class, skyrocketing.

As people earn more disposable income they spend more money going out to eat and socializing with friends and family, so our potential in the market is virtually wide open.

"We plan to open an average of two new Restaurants per week system-wide, as we aim to establish a recognized global brand with our goal of 300 Restaurants awarded within the next few years."

Source: Dixie Lee Industries