Anger Over Ukraine’s Euro 2012 Prices

DONETSK, Ukraine -- Fancy camping for €120 ($160) a night? Or how about a €3,600 ($4,802) hotel room? Football fans heading to Ukraine for Euro 2012 are set to be hit by some of the highest accommodation costs in the world.

A picture taken from a Ukrainian hotel booking website displaying the price €3642.90 ($4,859.37) for a night for a room during the Euro 2012 football tournament in Donetsk.

Many in the tourist trade in what is one of Europe’s poorest countries are looking to use the three-week tournament to make not so much a fast buck as a light-speed one.

In the eastern city of Donetsk, one of four Euro 2012 host cities in Ukraine, a hotel near the stadium is charging €3,600 ($4,802) to stay on the night of the June 27 semi-final.

That’s 85 times its non-tournament rate of €42 ($56).

Fans can always try the youth hostel, where a double with a shared bathroom down the corridor is €1,400 ($1,868).

If not, there are tents at a campsite going for €70 ($93) to €120 ($160).

“This is utterly ridiculous. It’s plain abusive,” said a western European travel agent used to big sports events, on condition of anonymity.

“Hoteliers are taking advantage of the situation,” he added, underlining the mismatch between supply and demand in ex-Soviet Ukraine.

Euro 2012, co-hosted by Ukraine and neighbouring Poland, marks the first-ever edition of the quadrennial, 16-nation football showcase behind the former Iron Curtain.

The infrastructure challenges in Poland, now an EU member, have paled in comparison with Ukraine’s.

“There’s a big difference with Poland, where prices have gone up, but there is much more available,” said the travel agent.

Euro 2012 kicks off in the Polish capital Warsaw on June 8 and ends with the final in its Ukrainian counterpart Kiev on July 1.

With 1.4 million fans expected to flock in, the hosts aim to use the tournament as a shop-window to boost future tourism.

But warnings from top Ukrainian officials, as well as European football’s governing body Uefa, that prices are tarnishing the country’s image have had little impact.

With just over two months to go, it is near-impossible to find a reasonably-priced room in Ukraine’s host cities – besides Donetsk and Kiev, they are Lviv in the west and Kharkiv in the east.

Industrial Donetsk and Kharkiv are hardly tourist hubs, meaning the problem is worst there.

Ukrainian authorities recently urged fans to sideline the hotel sharks and opt for recommended travel agents – but they mostly offer university dormitories, with a twin room with a shared bathroom costing €66 ($88) to €130 ($173) a night for a minimum three-night stay.

The government has vowed to take action, with Deputy Prime Minister Borys Kolesnikov slamming “greed”.

“Our government has enough power to reduce their appetite,” he warned recently.

David Taylor, chief executive of Uefa’s events arm, also flagged up concerns.

“Of course, Uefa cannot fix that ourselves. We don’t manage hotels. But we do think it’s not a very good image to present of trying to charge as much as possible,” he said earlier this month.

Ukrainians angry over the harm to their reputation are mustering on Facebook to host fans at home for free.

Accommodation problems are seen as a major reason why more supporters than usual are expected to opt for charter flights to head to matches and return home the same day.

Around 50 per cent of Euro fans normally take that option.

While that rate is expected in Poland, it could hit 65 per cent in Ukraine, Uefa says.

Source: AFP


Nicholas said…
This is Ukrainian greed at its appalling best!