Quick Takes: 'Captain America' Will Be Renamed For Release In Some Countries

LOS ANGELES, USA -- How do you sell a movie called "Captain America" to an overseas market? In South Korea, Russia and Ukraine, apparently, the answer is you don't even try.

Scene from "Captain America: The First Avenger".

The film "Captain America: The First Avenger" will have its title truncated to, simply, "The First Avenger" in those three overseas markets, according to Marvel Studios insiders.

The choice was made by Marvel, Paramount Pictures' international team and distributors in those three countries based on market research results.

Those involved in the decision are being careful to frame the move as a matter of brand management and consumer awareness and not as a decision tilted by cultural or political winds.

The film, starring Chris Evans, is due to open July 22.

Source: Los Angeles Times

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